Science and philosophy explain why a color is objectively real, even when people see the same shade differently.

The color, dubbed olo, is described as an intensely saturated teal. Researchers say it might have applications in ...

We scoured the archives and asked designers for the best green paint hues. Green is undoubtedly one of the most popular ...

Scientists at UC Berkeley have achieved the seemingly impossible — they’ve created a color that lies beyond the natural range ...

A team of scientists has found a way to unlock a color that doesn't exist in the natural world. Named "olo," this new shade ...

Meet "olo": a vivid, hyper-saturated blue-green that can't be captured by screens or paint.

Researchers discover a new color outside the range of human color vision, but you have to laser your retinas to see it ...

By stimulating thousands of individual cone cells, researchers made volunteers see a blue-green color of "unprecedented ...

Researchers have found a new color, named olo, by firing laser pulses into their eyes; Stuart Semple has recreated the hue he ...

Described as a kind of blue-green, the new color—named “olo”—can only be seen using lasers to manipulate certain ...

A team of scientists in California say they have discovered a new color they named olo, but you can't see the "most intense teal" with the naked eye.

Handbag colors that go with everything are not as hard to find as you might think. You may default to a black bag, but ...