In this video, I demonstrate how to achieve a cooler toned fall look, focusing on a smokey grey eye using just one eyeshadow.

Try something new! Learn how to create a stunning lavender smokey eye with easy step-by-step guidance. Perfect for adding a ...

The wedding season is here, and your cocktail outfit will be incomplete without the presence of the dramatic smoky eye that ...

It’s 2025, and a lot of beauty trends are there, so you have different fun new looks to try. So if you are eager to know about what’s popular this year, you can choose a makeup look of your choice ...

Founded on the belief that beauty should be easy yet empowering, UNICOS has quickly gained attention for products that merge ...

Tom Bachik, a celebrity manicurist, whose clients include Jennifer Lopez, Selena Gomez, and Hailee Steinfeld Done by Selena’s longtime nail artist, Tom Bachik—who also created her viral “angel” ...

UNICOS’ upcoming line continues this direction, focusing on multifunctional facial tools and “configured makeup settings” that optimize beauty routines. The goal is to help users achieve ...

Welcome to Behind the Beauty, a recurring series spotlighting the power players driving the beauty world forward. In it, ...

Our beauty team rounded up the best Black Friday and Cyber Monday deals on our favorite products. Here are the best hair-care, skin-care, and makeup products on sale now.

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Shop the hottest toys this holiday season. We rounded up the best holiday toys — digital pets, dolls, plushies, games, ...

We’ve vetted hundreds of products and deals to curate a list of the best kitchen gear to add to your cart today.