The color “olo” can’t be found on a Pantone color chart. It can be experienced only in a cramped 9-by-13 room in Northern ...

The newly described method and prototype machine is called the Oz Vision System, (a not-so-subtle nod to reaching somewhere ...

Color is a strong psychological weapon utilized in various industries in an effort to shift consumer behavior. In the iGaming ...

The best blue-green paint colors combine the calming qualities of blue with the grounding energy of green. It’s a pairing ...

The best method that we have for defining color is by using math. Specifically, mind-boggling mathematical models called ...

When William Muse served in the Gulf War, his step brother, Andre Lamar had been murdered in Tacoma. Crime was high in the ...

While some colors tend to pop and reach forward in a room, others draw back. Here, a color expert helps define these palettes ...

Color E INK often suffers from looking washed out. E INK technology fundamentally differs from the millions of colors an iPad ...

Psychology shows that smart people favor a select group of colors to boost perceptions of intelligence, clarity, and ...

South Africa’s winemakers of colour are changing the country’s viticulture, creating a crop of bold new brands.

The color yellow, associated with Judas in Christian art, symbolizes greed, betrayal, and intentional storytelling through ...

Sea slugs use bold, bright colors under sunlight to warn predators of their toxic traits. These colors are easier for fish to ...