Your CFO sees marketing as a cost, not an investment. You’re under pressure to prove value, and the data you have isn’t ...
Co-founder Akash Agrawalla reveals that expanding beyond e-commerce, the brand eyes offline retail and ready-to-cook ...
In today’s fast-paced digital world, businesses must prioritize creating and maintaining a robust online presence. With the ...
Want to get creative with your content? Chances are, you’re not using these 14 digital content types enough. Check out some ...
Tampa’s startup scene is growing fast, but success needs more than just new ideas. Why should Tampa startups invest in ...
According to Nielsen’s 2025 global media planning report, there is a need to find the right mix of traditional and emerging ...
That’s basically the concept behind “treasure hunt” retailing, whereby a constantly changing assortment of items can be on ...
In an exclusive interview with e4m, Lakshmi Narayanan B, CMO of CEAT, discusses the brand’s marketing strategy, digital shift ...
It’s unique audiences, long purchase paths, and smart data. Learn how these brands can refine their strategy for growth.
It's not about what someone's business card says anymore; it's about the collection of skills they bring to the table.
Incrementality measurement is designed to understand the full contribution of a specific marketing effort, be that a specific ...
The 4Ps of marketing, coined by Philip Kotler—Product, Price, Place, Promotion—are evolving. In today’s AI-driven world, ...
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