There also will be a new Disney Frozen collection dropping this January. With a new year comes an exciting new re-imagined line of Disney Princess dolls. In partnership with Mattel, both brands ...

Mattel rival Hasbro took over the Disney Princess and Frozen license in 2016 after Mattel had been making the toys for twenty years. Shares of Mattel soared more than 8% Wednesday following the ...

Since 2018, Mattel has made winning back the Disney Princess and “Frozen” toy licenses a key priority and sees its pivot in strategy to an IP-drive toy company as what led to its success in ...

Starting in 2023, Mattel will return to making Disney Princess and Frozen toys. Today the toymaker announced a multi-year global licensing agreement with Disney for its Princess and Frozen lines ...

Mattel Stock Soars After Regaining License to Make ‘Frozen,’ Disney Princess Toys The toy giant in 2016 lost the global rights to the Frozen and Disney Princess toy lines to rival Hasbro.

Mattel had revenue of $4.6 billion in fiscal 2020, up 2% year-over-year. The lost licenses represent around 10% of that total, which could prove valuable to the company’s continued transformation.

It’s a magical world again for Mattel. The toy company won back the rights to make dolls based on Disney’s princess characters, including Frozen’s Elsa and Anna, Jasmine from “Aladdin ...