Vince Carter & Ernie Johnson collaborate on a Google Pixel ad that involves Vinsanity & a pod of seals quieting the Internet chatter.

Huge deals on toys, games, crafts and more to keep kids of all ages entertained throughout the half-term holidays.

Super Bowl 2025 ads showcased AI, nostalgia and second-screen engagement, reflecting shifting consumer mindsets and evolving brand strategies.

STP and Goody’s are among the brands made famous by Richard Petty and Nascar exposure. Earnhardt fans were known to be fierce Budweiser and Chevrolet loyalists. Strong associations exist today between ...

EA’s ambition to use dynamic ads in its games faces a major setback as Valve introduces a new policy ensuring gameplay is ...

For a short time, politics was fair game in marketing. That trend is fading.

Valve is implementing new Steam platform rules detailing what developers can and can't do regarding in-game ads.

Mike Laidlaw, former creative director on Dragon Age, commented on the statements by EA's CEO that Dragon Age: The Veilguard ...

The overall video game industry, in comparison, likely grew by 2.1% in 2024, according to research firm Newzoo.

A regularly updated list of brand activations, parties, experiential campaigns, and events happening around Big Game weekend.

The Super Bowl ad would be OpenAI's first foray into commercial advertising ... The 59th Super Bowl is scheduled to take place on February 9 at 6:30 p.m. ET (2330 GMT). The NFL championship game will ...

Months after ruling out Apex Legends 2 as a possibility, publisher EA now says that Apex 2.0 is planned to exist in the ...