As people increasingly turn to AI chatbots like ChatGPT for quick and conversational answers, most marketers remain ...

In an interview with The Verge, CEO Sundar Pichai addressed claims of declining traffic, saying "we are sending traffic to a ...

Independent analyses suggest Google’s AI search strategy is indeed having an impact. Search impressions—the number of ...

Google’s AI‑driven overviews are cutting website traffic for hundreds of reputable sites. Recent research has revealed that ...

Website links displayed within Google’s AI Overviews saw minimal click-through rates (1 per cent) as well, as per the study.

Google launched AI overviews a year ago, and it's been a big success, fending off the GenAI competitors threatening its top ...

AI allows computers to process large amounts of data, identify patterns and follow detailed instructions about what to do ...

Pew Research Center's claim that AI Overviews reduce web traffic to publishers may have been based on flawed methodology.

Laurence O’Toole, founder of the analytics firm Authoritas, studied the impact of the tool and found that click-through rates to publisher websites drop by 40%–60% when AI Overviews are shown.

Google also recently rolled out AI Mode — an advanced search experience that delivers detailed, conversational answers to complex queries. What do you think? Be the first to comment.

As Google continues its shift to AI-based search, it's tempting to think of the potential search spin-off as a way to escape that trend. However, you may find few refuges in the coming years.