With data, analytics and predictive modeling, companies can reduce the blind spots that currently hold them back.

A strategic guide for PPC marketers on managing seasonal demand swings with smarter bidding, budgets, inventory alignment, ...

A sociological view of AI treats algorithms as mirrors: they reflect back our social categories and hierarchies. In the ...

Price-tracking sites repeatedly show that a large share of Black Friday “deals” have been cheaper at other times of the year.

Brex reports that effective intake management is vital for procurement teams to enhance efficiency, compliance, and ...

Two new reviews show strong and consistent evidence that HPV vaccines are effective in preventing cervical cancer and ...

JioStar–Nielsen analysis of IPL 2025 finds under 5% ad overlap across TV, CTV and mobile, unlocking 20–40% incremental reach ...

Researchers at the University of Toronto's Temerty Faculty of Medicine have found widespread genetic and protein changes in ...

Three former Amazon employees launched a new online healthcare marketplace earlier this year aiming to make healthcare a ...

Structured data turns the dark funnel of AI search into actionable visibility, bridging what marketers can’t yet measure.

UB researchers have published the first comprehensive meta-review of AI-enhanced wearables for people with prediabetes and ...