During a recent panel discussion, industry leaders revealed how they’re using the technology to engage staff and better ...

There are only four sustainable growth engines: performance marketing, virality, content, and sales. Most breakout companies ...

Gaming – once considered a fun attention-grabbing brand experience experiment – has now become an integral part of the media and marketing mix in the Middle East. With a young and tech-savvy ...

What can leaders do to secure the budgets they need and lower these unprecedented levels of scrutiny, while still showing ...

Designed to empower brands of all sizes, Liquid Mix solution provides marketers with rapid, actionable insights to optimize marketing budgets like never before. “Marketing mix has always been ...

Robyn is an experimental, AI/ML-powered and open sourced Marketing Mix Modeling (MMM) package from Meta Marketing Science. Our mission is to democratise modeling knowledge, inspire the industry ...

It contains the company’s value proposition, key brand messaging, data on target customer demographics, and other high-level elements ... of its marketing strategy, a business will identify ...

The model comprises a mix of hard elements, which are clear-cut and influenced ... corporate management uses McKinsey's 7-S Model is to identify where a company excels and where it needs more ...

Keep distracting elements ... it a part of your marketing plan can, therefore, prove to be extremely fruitful. Digital PR can create meaningful position statements by identifying exactly what ...