Rwanda Development Board, NIKE, Jordan Brand, and Wilson will return as BAL Foundational Partners. The league’s roster of marketing partners also includes Castle Lite, Hennessy and RwandAir.

NIKE and Jordan Brand will outfit the league’s 12 teams with official game uniforms, warmup apparel, socks and practice gear, with six teams featured in NIKE and the other six teams in Jordan Brand.

The BAL is Africa's premier basketball competition, organised by the NBA in partnership with FIBA, and tips off on April 5 in Rabat, Morocco, with the first ever conference there ending on April 13.