Mattel’s first ever Ken doll based on a professional athlete has generated a frenzy of interest both in stores and online ...

Mattel is rolling out a new line of collectible dolls called Kenbassadors, designed to represent positive male role models.

LeBron James will be the first pro athlete to get a Ken doll in his likeness as part of a partnership with Mattel.

Four-time NBA champion LeBron James holds his newly released Ken doll, which was made available for purchase on Monday, April ...

The Lakers forward called it an “honor” to be the first “Kenbassador.” NBA star LeBron James is getting his very own Ken doll ...

Coming to toy shelves soon: LeBron James in the form of his own Ken doll. James, the NBA's all-time leading scorer and 21-time All-Star, through his LeBron James Family Foundation, has partnered ...

The doll also marks the first Ken doll of a professional athlete Mattel LeBron James is making history yet again. The basketball legend, 40, has teamed up with Mattel to become the brand's very ...

EL SEGUNDO, Calif. — Basketball great LeBron James has become the first professional male athlete to have his likeness depicted in a Ken doll. Mattel Inc. unveiled the LeBron Ken doll on ...