India's burgeoning affluent class, particularly in smaller towns, is driving luxury goods sales, often evading income tax. To ...

ELLE India speaks with Nikhil Sinha, Director of Amazon Fashion India, on the future of fashion e-commerce and Amazon's ...

This Earth Day, embrace sustainability without compromising on style. It transforms ocean waste into durable, stylish ...

As Earth Day 2025 approaches, one thing is clear — sustainability in fashion and luxury is no longer a fringe movement. It ...

A bold wave of innovation has arrived in Indian fashion, and it starts with color. Diadem, one of Chennai's most iconic ...

The fashion world thrives on both creativity and credibility. But when it comes to success, is a degree more valuable—or real ...

Siddharth Bhagat, Director, Amazon Fashion & Beauty India, talks about Amazon's focus on Gen Z consumers, the rise of ...

Priya K, Head of Education, India, at L’Oréal Professionnel talks about iNOA hair colour, how it can up your fashion quotient ...

Ranveer Singh, Varun Dhawan, Arjun Kapoor, Taha Shah Badussha, Ishaan Khatter, Ibrahim Ali Khan lead the charge in ...

Rahul Dayama explains how the brand’s anti-sprawl strategy—no new categories, no physical stores—is helping it stay efficient ...

Viral TikTok videos by Chinese also claimed that the only difference between a branded product and a cheaper one was the label.

Lakme is anticipating a surge in demand for mini beauty products in India, driven by affordability and the desire for experimentation, especially among Gen Z. Sunanda Khaitan highlights the potential ...