First the Cleveland Cavs, then the Miami Heat, next the L.A. Lakers, now LeBron James has joined Mattel's Barbie team as a ...

A man was killed Wednesday after he confronted a group of shoplifters in the parking lot of a South El Monte shopping center.

A Cultural Milestone in Sports and Toys In a groundbreaking move that merges pop culture, sports, and social impact, LeBron ...

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LeBron James Honoured With His Own Ken Doll. LeBron James has been immortalised with his very own Ken doll - making him the first male professional athlete to be honoured by Mattel and its Barbie ...

Mattel has unveiled LeBron James as its Kenbassador. He is the first professional male athlete to receive a Ken doll.

Barbie manufacturer, Mattel, has named LA Lakers basketball legend LeBron James as its first-ever 'Kenbassador'. James’ Ken ...

On Wednesday, five-star guard Brayden Burries announced on "SportsCenter" that he's committing to Arizona, per ESPN. Burries ...

A Ken doll made in LeBron James' likeness is set to go on sale soon. Find out more about Mattel's new creation for the iconic Barbie brand and see photos of the upcoming toy.

LeBron James is entering his Barbie era. Ken dolls modeled after the Los Angeles Lakers star will soon appear on toy shelves.

Watch out, Ken. LeBron James is moving into the Barbie universe as Mattel prepares to launch a new doll in the likeness of ...