Barbie debuted a new doll in the likeness of LeBron James, honoring the NBA legend as the brand's first "Kenbassador" because of his "positive impact on culture, style and community," Mattel announced Wednesday.

First the Cleveland Cavs, then the Miami Heat, next the L.A. Lakers, now LeBron James has joined Mattel's Barbie team as a 'Kenbassador' doll, the first professional male athlete to become one.

Los Angeles Lakers star LeBron James is partnering with doll company Mattel to become the brand's first ever 'Kenbassador' and will release a $75 doll set to be available in stores next week