Mattel has knocked the ball out of the park this time by doing the unthinkable—roping in LeBron James for their Barbie line.

LeBron James fans camped for nearly 14 hours in order to be the first people to get their hands on his Barbie 'Kenbassador' ...

His surreal street performance quickly stole the spotlight. In a scene that feels more like a surreal performance art piece than a typical product launch, a man dressed in full Los Angeles Lakers gear ...

NBA fans can be brutal on social media when a nerve is struck. One constant source of criticism or praise is Los Angeles ...

You were so outrageously delusionally presumptuous. You immediately chose No. 23; Kobe never did… Then you immediately ...

LeBron James and the Los Angeles Lakers have secured the No. 3 seed in the Western Conference after a dominant 140-109 ...

LeBron James goes viral after a rambling podcast clip sparks confusion and Kamala Harris comparisons, drawing widespread ...

Bronny James, who already has a net worth of $10 million, makes Lakers debut and becomes object of criticism on social media. Bronny James, the son of LeBron James, played his first game as a starter ...

From NBA championships to MVP honors to Olympic gold medals, LeBron James has received plenty of accolades throughout his ...