Additionally, the American sportswear brand has a history with the city as Celtics legend Larry Bird popularized the Converse Weapon alongside Lakers star Magic Johnson in the 1980s. The marketing ...

How a match-winning shot from 19-year-old college basketball player Michael Jordan "changed the world" of sports endorsements ...

The next installment on March 30 is about how Jim Folger discovered a new way to bring coffee to the masses. This opened the ...

Michael Jordan made so many clutch shots that it is almost impossible to pick the best. But if we're looking for the one that made the biggest impact on the world, there is a clear winner. On ...

And no-one was talking about his footwear. Vaccaro says his conviction in the youngster’s potential was forged the moment he ...

while competitors such as Converse were endorsing household names including Earvin 'Magic' Johnson. By that time, Vaccaro had established himself as a basketball insider with an extensive ...

Milwaukee Bucks co-owner and former player Junior Bridgeman passed away Tuesday at the age of 71. Current Bucks head coach ...

The biggest trade in NBA history may have restored the feeling that defined the 1980s — but that fans last truly felt in 2010.

When you think about Junior’s life, you know, I keep thinking about LeBron and Magic and how influential ... He also had a shoe deal with Converse, seldom wearing the same pair of basketball ...

You always have to consider the source. Magic Johnson, had he taken the Nike deal instead of going with Converse would have made a massive amount of money. However, he went with an established ...