The Award Recognizes Shirofune Founder and CEO Mitsunaga Kikuchi as the Marketing Solutions Provider Innovator of the Year EL ...

Coca-Cola constantly churns out great financial results, but there’s no secret to its success other than consistent marketing ...

Linda Bethea details how the marketer of brands including Oikos and Silk is approaching emerging channels and artificial ...

Forward-thinking brands are turning to non-traditional media solutions to expand their marketing campaigns to reach a larger ...

For many attorneys, marketing carries an unshakable association with desperation. “Good lawyers don’t need to advertise,” goes the thinking. “The ...

Grand Theft Auto VI is generating massive hype without traditional advertising. The initial trailer broke records with over ...

The article discusses how human informed artificial intelligence is changing advertising copytesting for the better. Peter ...

The end of the earnings season is always a good time to take a step back and see who shined (and who not so much). Let’s take ...

However, four large ad agencies—WPP, Omnicom, Interpublic Group and Publicis—have recently agreed deals, or are in talks, to ...

Beer giant Heineken has selected WPP as its global marketing and commerce partner, as it looks to leverage AI to enhance its ...

Ramesh Srinivasan, Head - Brand Marketing, PhonePe, shares insights on the brand’s marketing mantra, working with Amitabh ...

Similarweb Ltd. (NYSE: SMWB), a leading Digital Data and Market Intelligence company, announced the acquisition of The Search Monitor, a pioneer in ad monitoring, trademark enforcement, and affiliate ...