Linda Bethea details how the marketer of brands including Oikos and Silk is approaching emerging channels and artificial ...

Influencer marketing has gone from the fringes of the "Mommy Blogger" era of the early 2000s to one of the dominant platforms ...

This siloed approach to marketing measurement isn’t just outdated—it’s actively costing brands money. As privacy changes ...

Every dollar you spend is being questioned. Your CFO sees marketing as a cost, not an investment. You’re under pressure to ...

Outdated YouTube strategies won’t cut it. Check out these updated expert tips for keeping your video content fresh and effective this year.

In a fireside chat, Fernando Fernandez indicated his intention to move to a 'social first' marketing strategy, says Warren ...

Exploring Next-Generation Marketing Mix Modeling (MMM) In a recent webinar, over a third of poll respondents shared that they hadn’t adopted an MMM solution yet, but were looking to in 2025. What’s ...

In an exclusive interview with e4m, Lakshmi Narayanan B, CMO of CEAT, discusses the brand’s marketing strategy, digital shift ...

With aggressive marketing, high-impact show and cricket sponsorships, experiential retail, and neighborhood-level engagement, ...

Tsingtao Brewery has low levels of debt, and we think it is in sound financial health. The company has strong liquidity and interest coverage ratios compared with international and local peers.

The ecommerce market is rapidly growing and 2025 definitely will be the year of innovation and opportunity. Businesses h ...