Every organization that has installed a marketing mix modeling solution today wants to be more data-driven. Modern CMOs, ...

To better understand and communicate your marketing strategy, consider using tables and graphs to visualize key data and ...

Using a mix of PPC for brand exposure ... SEO keyword research to optimize your funnel and create a consistent marketing strategy that nurtures users from awareness to the decision stage.

Elyse Flynn Meyer, Prism Global Marketing Solutions 10. Embrace A Test-And-Learn Approach One important tip for brands looking to shake things up in their social media mix this year is to embrace ...

SEO (or any marketing) needs to deliver results. However, when SEO is approached without clear distinctions between goals, strategy ... It involves a mix of technical improvements, content ...

Generative AI (gen AI) has sent shock waves of technological disruption across the marketplace ecosystem—particularly when it comes to marketing—leaving stakeholders to grapple with its ...

If market share is lost to a competitor, there are several strategies that companies often use to fight back: lower prices, greater marketing efforts, and innovation. While the strategies may be ...

Influencer marketing has gone from the fringes of the "Mommy Blogger" era of the early 2000s to one of the dominant platforms for product and brand marketing today. From product launches to ...

In Vietnam's fast-evolving market where digital adoption is accelerating, brands need more than just conventional marketing. They need data-driven, AI-powered strategies that deliver real impact to ...

For many, the daily influx of news has created a state of distress and despair. Exposure to what feels like an onslaught of troubling news can result in prolonged activation of our stress response ...

Marketing has transitioned from traditional methods to more dynamic and interactive digital strategies. The dominance of billboards and print ads has diminished as businesses now leverage the ...