B2B marketers can increase engagement by adopting B2C tactics—focusing on personalization, experiences, and emotional ...

For example, businesses can measure their social equity—a term for the return on investment (ROI) from their social media marketing campaigns. A well-designed social media marketing plan ...

Learn how to boost engagement, improve user experience, and drive measurable results in your digital marketing efforts.

Kanguru Digital Agency Montreal The average online user is bombarded by approximately 5,000 -10,000 ads per day. You’d expect ...

A new social media trend encourages users to create an action figure of themselves through OpenAI's ChatGPT. Here's what ...

A new social media trend encourages users to create an action figure of themselves through OpenAI's ChatGPT. Here is how you ...

From launching fashion labels to founding tech startups, celebrity entrepreneurs have become unexpected trendsetters in the ...

Social media has become a pillar of travel marketing, especially when trying to reach Gen ... Lotus effect,” filming locations have drawn consumers' imaginations. For example, Hotels.com noted a 40% ...

Digital media consultant Mark Challinor continues the News Horizons series by talking to the people shaping tomorrow’s media.

AI-powered natural language discoverywill allow marketers to identify creators through topic-led search, driving more authentic and impactful activations Reimagined, customizable brand safety solution ...

Well-versed in the digital landscape, she combines real-world experience in website design, building e-commerce shops, managing social media and marketing ... For example, Zoho Social tops the ...

Mobile advertising company Liftoff is bringing together inspirational women from across the mobile industry to share their stories. In this series, we’ll explore their achievements, the challenges ...