Dhiraj Gupta of mFilterIt explores the growing threat of mobile ad fraud, detailing fraudsters' tactics to exploit payout ...

The development and rollout of RaceTrac's next-gen mobile app is an example of the two departments working together.

Victoria is originally from Taiwan and has spent one-third of her life in Germany. She specializes in performance marketing and international growth — both of which are her true passions. Victoria has ...

One of the leading growth stocks last year, AppLovin APP is set to report fourth-quarter earnings results on Wednesday after the closing bell. Operating a mobile app marketing platform which provides ...

We asked IAB UK members for their views. “Mobile in-app is one of the key building blocks for the future of advertising, providing superior targeting and optimization for brands. In turn ...

Mobile apps are very much part of our everyday lives ... Knowing your customers and the industry are two major steps to success. The marketing may be crowded, but there is always room for new apps ...

In the fast-paced world of mobile apps, having the right marketing strategy can be the difference between success and ...

Shares of mobile app advertising platform AppLovin (NASDAQ: APP) fell 9.9% in the afternoon session after Bank of America analyst Omar Dessouky forecasts a deceleration in app revenue for the ...

Pixelfed, a decentralized alternative to Instagram, has launched its official mobile apps. The service today runs on the same ...

The lawsuit filed in US District Court this week by Felix Kolotinsky of San Mateo, California, claims Amazon obtained ...