While the beer category is declining YOY ... not just maintain our Hispanic core, Modelo had to make a significant shift and even greater impact with Year 2 of our "Fighting Spirit" campaign. How? We ...

Taurus playwright William Shakespeare once argued, “A quart of ale is a dish for a king.” Today, we feast. Steins high, kegs tapped, bottles open, and refreshments at the ready, we raise a toast every ...

Modelo has been successful by growing with core Hispanic consumers. However in 2016, we were approaching the end of that runway. To further grow, we needed to drive penetration with a new audience and ...

Constellation Brands, the maker of Modelo, warns that while new tariffs on imported beer cans will raise costs, it is President Trump’s immigration crackdown that is already driving down sales ...

I Fought the Same Battles That They Fight' Among those partnerships is his collaboration with Modelo, the beer that Lillard says embodies his own "fighting spirit." "My story is perfectly in line ...

Constellation Brands, the maker of Modelo, warns that while new tariffs on imported beer cans will raise costs, it is President Trump’s immigration crackdown that is already driving down sales by ...