It’s the athlete earning capacity rules that have changed US college basketball forever — but is it for the better?

Taylor Swift's romance with Travis Kelce has significantly boosted the Kansas City Chiefs' popularity and the NFL's reach. Since Swift's appearance at ...

After England Lionesses won the European Championship for the second time in a row, two players in the squad are expected to have many brands lining up to endorse them, similarly to Emma Raducanu ...

After the England Lionesses defended their European Championship crown, two stars of the squad have been tipped to make as much money as Emma Raducanu.

Endorsement deals beckon and the Lionesses could follow tennis star Emma Raducanu, who made more than £10m last year, say ...