AI search startups Perplexity, You.com, and Liner have recruited hundreds of students to promote and endorse their apps.

From creating visionary content to optimizing for LLMs, unpack key tactics influencing industry conversations and fueling new approaches.

Hong Kong’s ad spending has seen a 1.3% YOY decline to reach HK$29.8 billion in 2024, with search engine marketing (SEM) ad spending accounting for 15% of media share, according to AdmanGo.

Google's new PMax Usefulness Indicator helps advertisers measure the incremental traffic impact of search themes, improving ...

Below, additional key findings from the report, which was based on data from US search engine marketing campaigns run by The Search Agency in 3Q13. Google had significantly greater impression growth ...

Google leads organic search with 94.8% traffic, but AI tools and smaller engines show growing competition. Google still ...

Six SEOs with 20+ years experience share why Google's 4th quarter results may indicate underlying issues in paid search and ...

This marks a return to revenue growth for the first time since the first quarter of 2023. Net income grew by 104% to €5.1 ...

Although SEO has some fundamental best practices, every industry presents unique challenges that impact how to build a ...

Universal search optimization is the new SEO. Optimize for every platform and leave your competition in the dust. It's time ...

KabanaSoft, a Huntington Beach-based software company doing business as Places Scout, was acquired by New York-based Yext Inc ...