Whether it’s leveraging community events, optimizing local SEO or forming strategic partnerships, the right approach can make ...

Small businesses say good-ol' word-of-mouth remains the most effective marketing strategy, according to a recent report from Infusionsoft. Some 62% of small businesses surveyed cite ...

This series breaks down some of the most effective marketing techniques for small businesses and shares standout examples of how companies can use them to strengthen their brand and build community.

The global digital marketing market size is expected to reach $1.3 trillion by 2033. Same as from history, as we see the ...

These five essential tips will help small businesses navigate the changing market, boost brand awareness, attract new ...

Investopedia / Daniel Fishel A marketing strategy is a business's plan of action designed ... a company’s core value proposition. For example, Walmart (WMT) is widely known as a discount ...

Small business owners say customer acquisition is both the biggest marketing challenge they face and the top area they need to improve to achieve their marketing goals this year, according to recent ...

Right now, YouTube marketing has ... this cost-effective strategy. But, with YouTube Shorts now averaging over 70 billion daily views, both big brands and small businesses should give this option ...

This article is part of "Marketing for Small Business," a series exploring the basics of marketing strategy for SBOs to ... directly to the camera, for example — before landing on the one ...

Small businesses are the backbone of ... related services such as tech support, sales, and marketing. A long tail business strategy is one which seeks to sell low volumes of hard-to-find items ...