Using an experimental technique called "Oz," researchers stimulated the human retina such that people saw a brand-new color.

A team of scientists in California say they have discovered a new color they named olo, but you can't see the "most intense teal" with the naked eye.

Scientists have created a new platform called 'Oz' that uses laser light to control up to 1,000 photoreceptors in the eye at once. Using Oz, the researchers showed people images, videos and a new, ...

According to the American Academy of Ophthalmology, the average person can see roughly ten million different colors. That range of perception is what we call ...

US researchers have developed a system to see a new color that is invisible to the human eye. A team of researchers in the ...

Just when you think you've seen it all, researchers claim to have developed a way for people to see a color the human eye has ...

The color “olo” can’t be found on a Pantone color chart. It can be experienced only in a cramped 9-by-13 room in Northern ...

Scientists have created a technology called Oz that stimulates individual photoreceptor cells in the human eye to create an entirely new, ultra-saturated color never seen in nature—dubbed olo.

A team of scientists has found a way to unlock a color that doesn't exist in the natural world. Named "olo," this new shade ...

By stimulating thousands of individual cone cells, researchers made volunteers see a blue-green color of "unprecedented ...

By stimulating certain cones with extreme precision, scientists can help humans perceive a new color that defies all ...

For the first time, humans might have glimpsed a rainbow of color that lies just beyond our sight – including a "blue-green ...