Anonymous Ads” was created and executed by new appointments Mischief and VaynerMedia, and helps the brand address a “sea of ...

Yahoo hired a new chief marketing officer to revive a brand that has seen major ownership and leadership changes over the ...

Ramesh Srinivasan, Head - Brand Marketing, PhonePe, shares insights on the brand’s marketing mantra, working with Amitabh ...

Research gives you insights that will shape your positioning strategy and marketing plans so that you increase your chances of standing out. Ultimately, the goal of brand positioning research is to ...

This process should include exercises to stretch your brand into the future. For instance, you might develop different marketing positioning platforms that can take key dimensions as far as possible.

Over the past three decades, the advertising and marketing industry has undergone a profound transformation, largely driven by advancements in artificial intelligence. Gone are the days of manually ...

But creating a strong and memorable brand identity relies on a clearly defined personality. Here's how small businesses can ...

In this article, we’ll explore the key strategies needed to develop a successful brand that resonates with both your people ...

Tidal, a full-stack ETF platform providing comprehensive support for fund launches and management, is pleased to announce the appointment of Claire du Plessis as Chief Marketing Officer (CMO). With ...

Wild Cosmetics, a UK plastic-free cosmetics brand founded less than six years ago, was acquired by Unilever for an ...

With this, PUMA is launching a strategic offensive, unveiling a positioning at the intersection ... "Go wild" is the brand's largest marketing investment to date that marks the debut of its ...