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Charms are finding their way onto every Gen Z girl's bag. Here's a peek into the origins of bag charm cult culture.
Retail brands are hopping on the trend, with brands from KFC to Louis Vuitton releasing bag charms to get Gen Z's buy-in.
Gen Z Has Spoken: Here's What 'Preppy' Looks Like in 2025
PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...
Marie Claire on MSN2d
I’m Calling It—These Zara Picks Are Hours Away From Selling Out
Another season, another new collection from Zara to invest in. The retailer just dropped its massive early summer selection, ...
I’ve Seen the New Zara Drop—These Are the Pieces That’ll Be Gone by Friday
Another season, another new collection from Zara to invest in. The retailer just dropped its massive early summer selection, ...
Emirates Woman on MSN3d
Get The Row look for less: 30 accessories to add to your quiet luxury wardrobe
For those with deep appreciation for hyper-minimal clothing and accessories, there is without a doubt that you have been ...
10 Best Spring Outfits to Jump-Start the New Season
With the warmer temperatures finally upon us, it’s time to welcome stylish new beginnings with a fresh crop of spring outfits for women. The new season offers a chance to reset, ...
9 elegant mother of the bride outfits that will work for any wedding setting
Yes, a wedding day is all about the happy couple, but the mother of the bride shares a little bit of the limelight as well.