The question now is whether some of the public reactions the fall denim campaign produced is what American Eagle intended.

Texas Sen. Ted Cruz is defending actor Sydney Sweeney from the “crazy left" after she received online backlash from American Eagle's latest marketing campaign about “great jeans." ...

Clever wordplay in the viral commercial has launched debate over what message the steamy spot it's really sending.

Sydney Sweeney’s “Good Jeans” ad for American Eagle sparked backlash online, leading to a range of commentary and debate—here’s the controversy, explained.