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Dell killing XPS name is an unforced error

BGR · 2h

Dell killed XPS and rebranded its whole PC lineup

Dell announced that the XPS brand is dead, and its computers will have more straightforward names going forward.

Engadget on MSN · 1d

Dell killing the XPS name is an unforced error

This year at CES 2025, Dell is announcing a huge rebranding for all of its consumer and commercial PCs. However, while this change is generally a move in the right direction, I think getting rid of the iconic XPS name is an unforced error.

Yahoo · 1d

30 years later, XPS is dead. Here’s why Dell is killing its flagship brand

Dell's iconic XPS brand will be retired this year, along with many of the other Dell sub-brands. But what's replacing them?

Dell, Apple and Pro Max

TechRepublic · 3h

Dell Phases Out XPS Branding for New Pro and Pro Max Laptop Tiers

Named brands like XPS and Inspiron will now fall under size categories. Plus, Dell expanded its partnership with AMD.

Hosted on MSN · 17h

Dell's execs say Apple doesn't own branding words like 'pro' and 'max,' so they can use them too

Dell COO Jeff Clarke said at a media briefing that the naming decision was based on research the company did with "tens of thousands of customers."

ExtremeTech on MSN · 3h

Dell Wants To Be the Apple of Windows, Adopts 'Pro' and 'Pro Max' Branding

Dell's rebranding is similar to Apple's naming style, which uses "Pro" and "Pro Max" for its top iPhone models. When asked about this similarity, Dell executives said that no company could claim ownership of words like "pro" or "max," as reported by PCWorld.

AMD announces new AI PC, gaming chips

AOL · 1d

AMD announces new AI PC, gaming chips at CES 2025

The chips set up AMD to further compete with rivals Intel ( INTC) and Qualcomm ( QCOM) in the still nascent AI PC space and Intel on the desktop and mobile gaming fronts, two important markets for the semiconductor firm.

ViewusGlobal on MSN · 16h

AMD Chips Powering Dell’s Business PCs, Offering 90% Faster AI Performance at CES 2025

Dell integrates AMD's new Ryzen AI Max chips into business PCs, enhancing AI performance and diversifying its hardware supply chain.

Business Insider · 1d

AMD Announces First Dell Commercial PCs Powered by AMD Ryzen AI PRO Processors

We’re incredibly proud to collaborate with Dell on the next generation of commercial PCs powered by the AMD Ryzen AI PRO processors,” said Jack Huynh, SVP and GM of the computing and graphics group at AMD.

13h

Dell Copies iPhone 'Pro', 'Pro Max' Naming Strategy for New PC Lineup

Dell on Monday announced an overhaul of its PC branding strategy with a simplified naming scheme that bears a striking ...

10hon MSN

CES 2025: How to buy Dell Pro laptops

TL;DR: Dell announced a refresh of its AI-powered PCs at CES 2025. The new Dell Pro business laptops are now available to ...

23h

Dell’s ‘Unified Branding’ Is Completely Confusing

Dell laptops are being split into three categories: Dell, Dell Pro, and Dell Pro Max. Dell laptops are meant for work and ...

Dell just revamped its entire laptop portfolio - and the new names sound oddly familiar

Dell announced a handful of new laptops and Alienware desktops at CES 2025, and if you're a little confused looking at their ...

The end of an era: Dell will no longer make XPS computers

Dell is officially killing the XPS branding that’s become a mainstay for people seeking a sleek, respectable, well-priced PC.

23hon MSN

Dell’s office-standard 27-inch 4K monitor now does 120Hz

Dell has made its latest UltraSharp 4K monitors more attractive to PC gamers by doubling the previous generation’s 60Hz ...

8hon MSN

Start your photocopiers: Dell rebrand shamelessly rips off Pro iPhone marketing

In a bid to reinvigorate PC sales, Dell should've put a lot of thought into how it rebrands its PCs. Instead, it ripped off ...

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Dell killing XPS name is an unforced error

Dell, Apple and Pro Max

AMD announces new AI PC, gaming chips

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