Ahead of FIFA Club World Cup, Benfica debuts immersive fan experience with virtual locker room, 3D merch store, and lifelike, ...

Infinite Reality (iR), a specialist in immersive digital experiences, has announced a landmark partnership with SL Benfica, one of Europe's most storied footbal ...

Dubai, UAE — Infinite Reality™ (iR), a global leader in immersive digital experiences, today announced a landmark partnership with SL Benfica, one of Europe's most storied football clubs, to launch ...

Available now on the team's website at www.slbenfica.pt and built using Infinite Reality's proprietary software, the Benfica Immersive Store launch is the first time a professional football club ...

Entrepreneur and multi-hyphenate pop culture icon Paris Hilton, with her next-gen media company 11:11 Media, has announced ...

Scarlett and Tiania create the perfect infinite loop in this fun video. Mom and daughter are always up to fun challenges!

In this episode of Marketing Vanguard, host Jenny Rooney sits down with Karina Kogan, CMO of Infinite Reality, to explore the evolution from consumer brand marketing to B2B innovation in immersive ...

A new podcast episode of the Business Breakdown with Brian Bandell delves into the transformative power of AI in business, covering everything from architectural design to the latest real estate ...

Chinese researchers reported a nearly complete skull representing the first known sauropod species from East Asia. A team at ...

Infinite Reality has signed a definitive agreement to acquire Obsess, giving it a leg up in the growing world of 3D digital stores and experiences. Terms of the deal were not disclosed.