Some 43% of Americans consume content on social media without interacting (liking, commenting, etc.) or creating their own posts, according to recent research.

Discover how B2B marketers are using QR codes in event marketing to boost engagement, capture first-party data, and convert high-intent leads.

Mobile - Most smartphone users in the United States regularly go through their phones to look for and delete unused apps, according to a recent report from Yahoo Advertising.

Which types of content do consumers of various ages want to see more of from brands? Do some branded content formats resonate more with certain age groups? Find out. See the study results here.

Account manager and project manager roles both differ and overlap—and collaboration, even integration, between both roles can ...

This infographic looks at six predictions for 2024, including the continued rise of social shopping, chatbots and messaging apps, the use of AI, and more.

Discover strategies to manage subscription price increases effectively, balancing customer retention and revenue growth in today's economic climate.

Are you in the know on the latest global advertising trends? Study the 2015 global ad spend forecast to see if your spend is aligned with the industry.

Loyalty rewards programs increase customer engagement and retention. Here is a 5-step loyalty program promotion process that leads to fiercely loyal customers.

Discover how integrating brand building and demand generation can drive pipeline growth and improve marketing effectiveness.

Understanding consumer behavior is key to increasing ROI. Learn the importance of customer segmentation and how to analyze customer migration patterns.

Customer Behavior - Most US consumers say they typically travel 20 minutes or less to make everyday purchases, according to recent research from Access Development.