How can broadcasters make their radio ads more memorable and more impactful with consumers? Neuroscience is how. Audio has a special intimacy with listeners and taps into certain reward centers in our ...

Nielsen has enhanced cross-media ad measurement in Thailand, Indonesia, Philippines and Taiwan by transforming its Total Ad Ratings (TAR) methodology.

2022 was a banner year for original content on streaming platforms, but among women 18-34, a different type of programming was also resonating – classic TV.

Media contact: Mila Lubis, Phone: +62 8551082304, Email: [email protected] OPTIMIZING COMMUNICATION AND MARKETING STRATEGY WITH NIELSEN TOTAL AUDIENCE Indonesian Consumers Spend ...

Brands and advertisers just now settling into a post-COVID marketing rhythm could be facing another major disruption, this time in the form of a global recession. With 60% of economists predicting a ...

Warsaw, Poland – March 24, 2025 – Nielsen, a global leader in audience measurement, data and analytics, has published its latest February All Screens Video Landscape report, covering viewing (a ...

Creative is the thing that drives what we engage with, share, talk about, debate, remember and buy. Creative has great power, regardless of where, when and how it runs.

In 2014, Nielsen began a formal non-financial materiality assessment to determine the citizenship and sustainability issues that are most critical to our business and to our stakeholders.

Further enhancing the Nielsen Total Audience Strategy, the data from the AT&T set-top boxes, integrated with Nielsen’s gold standard panels, will offer high-quality measurement that leads to a greater ...

European marketers’ priorities are significantly different compared to other regions globally. Here are the trends driving ...

Uncover how marketers from EMEA and APAC are identifying, measuring and optimizing ROI through the entire customer journey.

Consumers are accessing more media than ever before. To stay ahead, marketers need advertising intelligence to develop efficient media strategies and differentiate themselves from their competitors.