Tennessee and Adidas are partnering on a 10-year deal staring in July 2026, which Vols football coach Josh Heupel said is a ...

Tennessee made waves in the college football world on Thursday when the school announced a new deal with Adidas. The move is ...

The University of Tennessee's 12-year relationship with Nike is set to come to an end next year. Adidas will once again ...

Tennessee is planning to switch to Adidas as the program's apparel sponsor after the school's current deal with Nike expires ...

In its announcement, Tennessee said that Adidas would provide "unprecedented" NIL opportunities for athletes across all 20 of ...

This article was originally published on www.si.com/college/tennessee as Tennessee WR Mike Matthews Talks New Adidas Deal For ...

The University of Tennessee’s 12-year relationship with Nike is set to come to an end next year. Adidas will once again ...

Expect these types of deals to become the norm, too, as universities seek every competitive advantage against one another.

Tennessee and Adidas are partnering on a 10-year deal staring in July 2026, which Vols football coach Josh Heupel said is a benefit to his program.

Adidas and the University of Tennessee have announced a one-of-a-kind partnership. Effective July 1, 2026, Adidas will be the ...

Tennessee and Adidas agreed to a 10-year apparel contract that starts in July 2026 as AD Danny White and the Vols ditched Nike for a new deal.