An investigation by Northwestern Medicine in the US found that the skin care industry is increasingly marketing to young people via TikTok, with a product mix that carries a high risk of skin irritati

According to a new study published in Pediatrics, there are hundreds of videos on TikTok created by kids aged 13 and younger demonstrating their skincare routines.

Elaborate skin care routines shared on TikTok by teenagers are actually harmful and could be putting young girls at risk of developing a lifelong allergy, a new study has found. Skin care has become increasingly popular in recent years and concerns have been raised over the popularity of certain products among tweens and teens.