We’re living in an era where attention is fragmented, choices are abundant, and digital consumers expect instant access to ...

We believe Puig has a solid balance sheet and sufficient liquidity to weather macroeconomic turmoil and invest for long-term growth. The company had EUR 883 million in cash on its balance sheet as of ...

To succeed in 2025, B2B marketing will require agility, technological innovation and authentic engagement strategies.

Between creating their product or service, acquiring customers and hiring necessary staff, startup business owners have a lot on their plates.

Digital marketing is one of the most rapidly changing business sphere around. Discover some of the biggest changes the ...

In today’s fast-paced digital landscape, businesses face immense pressure to stay ahead of the competition while juggling ...

Aniete UdohIn a world where marketing is evolving at lightning speed, Anietie Udoh, Divisional Director of Marketing at Marketing Edge, sheds light on how W. Edwards Deming’s 14 principles provide the ...

Global digital marketing company Jellyfish has unveiled a “first-of-its-kind” AI-driven in-housing media platform. Built on ...

The effort includes a QR code-powered digital hub and a digital experience that can help consumers create and share videos.

How a company allocates its media dollars between traditional and digital channels has a lot to do with the size of its media budget.

With JioStar, a unified broadcasting platform, multiplying reach and the ever-expanding following for teams, brands are ...

Consumers’ response to cleaning versus feel-good activities was measured by Emotiv for creative spanning TV, influencers and social media.