Just a little over a month after announcing potential job cuts, Adidas chief executive officer Bjørn Gulden confirmed on Wednesday that the sports company will eliminate 500 roles. On the company ...

Adidas CEO Bjørn Gulden highlighted the potential economic impact of further U.S. tariffs during a press briefing on March 5, ...

Adidas initially paused the sale of Yeezy sneakers and considered destroying the remaining inventory. But under Bjorn Gulden, who took over as CEO in 2023, the company ultimately decided to sell ...

HERZOGENAURACH, Germany, March 5 (Reuters) - Further U.S. tariffs on imports would cause prices to rise and consumers to buy fewer products, Adidas chief executive officer Bjorn Gulden said on ...

CEO Bjorn Gulden told a press conference. That amounts to about half of the operating profit Adidas made on selling off its stock of the sneakers in 2023 and 2024. Of that, 200 million euros is ...

Liverpool have announced a blockbuster new kit deal that will see their shirts and training wear manufactured by adidas after leaving Nike and fans have already had a sneak peak of their new gear ...

Xponential Fitness struggled with a 40% drop in Q4'24, but new management has potential. Read why XPOF stock could thrive ...

“[This is] not the fun thing to do, but necessary if we want to be competitive and be the best Adidas,” the CEO added. This confirmation comes after an Adidas representative told FN in January that ...