Tom Ford’s Rose Exposed is the fourth and newest rose perfume in the brand’s collection. A PureWow editor and rose perfume ...

As a result, I’ve learned what makes a good one. When it comes to fragrance, “good” is subjective and often comes down to a matter of preference of taste. With that in mind, I spoke to a ...

Eilish’s fourth fragrance, Your Turn eau de parfum, has now made its debut, featuring a robust blend of ginger, peach skin, and Australian sandalwood notes. Like each of Eilish’s perfumes ...

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May be too intensive for those who prefer more subtle scents Chanel No. 5 is perhaps the most famous fragrance of all time. Heavy with may rose and jasmine, it was the first perfume to be layered ...

Borntostandout, a Korean luxury perfume label, has completed a Series A funding round led by Bold, L’Oréal’s corporate venture capital fund, and Touch Capital, a U.S. consumer-specialized venture firm ...

With a background in nursing and a passion for clean beauty, Octavia Morgan is redefining the fragrance industry—one groundbreaking scent at a time. My first memory of fragrance is my mother’s ...

These fragrance brands are redefining clean scents with natural, phthalate-free, and non-toxic perfume ingredients that are better for your body and the planet. Scents are transformative, magical, ...

If you’re looking to turn someone to a new perfume via a sample, I do recommend Scentbird (no, this isn’t a sponsored post). It has hundreds of fragrances (niche and popular) to choose from ...

Now, scientists are preparing for the next step: cataloguing these samples before potentially bringing them home with NASA's Mars Sample Return program. While NASA is still weighing its options ...

While chocolates, flowers and jewelry are classic — and basic — choices for Valentine’s Day, perfume or cologne is the most thoughtful gift you can give for the holiday. Whether they prefer ...