Anthropic’s Claude proves that personality design isn’t fluff—it’s a strategic lever for building trust and shaping customer ...

Create a customer-first AI + CX strategy. Integrate AI tools thoughtfully to enhance the customer journey without compromising the human touch that drives brand loyalty. In today's competitive ...

But in their climb toward AI ... CX strategies don’t replace human interactions; they enhance them. To avoid the customer experience cliff, companies need to adopt a human-centric automation ...

Personalization and loyalty will always underpin a good CX strategy. However, in the age of AI, this is evolving. While transactional and points-based loyalty programs still have a place, true loyalty ...

Anthropic is launching a new API that allows its Claude AI models to search across the web. Developers using it can build Claude-powered apps that deliver up-to-date info, the company said in a ...

Claude AI is an artificial intelligence model that can act as a chatbot and an AI assistant, much like ChatGPT and Gemini. Named after Claude E. Shannon, sometimes referred to as the "father of ...

Their deep domain expertise, combined with the best-in-class product they’ve built, puts them in a fantastic position to take on what is an immense opportunity for disruption in the CX space.