STP and Goody’s are among the brands made famous by Richard Petty and Nascar exposure. Earnhardt fans were known to be fierce Budweiser and Chevrolet loyalists. Strong associations exist today between ...

More than half of Big Game audiences spend their time scrolling TikTok during the big game, and these brands had the most ...

EA’s ambition to use dynamic ads in its games faces a major setback as Valve introduces a new policy ensuring gameplay is ...

For a short time, politics was fair game in marketing. That trend is fading.

Valve is implementing new Steam platform rules detailing what developers can and can't do regarding in-game ads.

In a new update to Steam’s ad policy, Valve incorporates a rule regarding the use of forced ads in games listed on the ...

Liberal Leader Bonnie Crombie will be airing two 30-second commercials during the Super Bowl Sunday night highlighting PC Leader Doug Ford’s “hot mic” gaffe.

Mike Laidlaw, former creative director on Dragon Age, commented on the statements by EA's CEO that Dragon Age: The Veilguard ...

The overall video game industry, in comparison, likely grew by 2.1% in 2024, according to research firm Newzoo.

A regularly updated list of brand activations, parties, experiential campaigns, and events happening around Big Game weekend.

The Super Bowl ad would be OpenAI's first foray into commercial advertising ... The 59th Super Bowl is scheduled to take place on February 9 at 6:30 p.m. ET (2330 GMT). The NFL championship game will ...

Months after ruling out Apex Legends 2 as a possibility, publisher EA now says that Apex 2.0 is planned to exist in the ...