The best purple shampoo can prolong the brightness of bleached hair for months after the fact. If you’ve ever professionally bleached your hair, then you know how hard it can be to preserve the hair’s ...

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Every blonde knows that the best way to maintain your hair dye is to use the best purple shampoo. If you love the look of ...

A-line haircuts are universally flattering. Here, celebrity hairstylists reveal their favorite A-line hairstyles of all time, ...

A viral beauty trend dubbed “recession brown” is taking off online, encouraging a more natural, low-maintenance hair color that helps save money.

If you’ve watched even a handful of anime shows, you’ve probably noticed one thing right away—anime characters have some ...

G Flip teased new music and debuted platinum blonde hair, courtesy of Chris Appleton, who told E! News the "magical" process behind the singer's new look.

Ariana Grande is bidding adieu to her blonde era—for now. In a new Instagram post that rounded up behind-the-scenes photos ...

Before you bleach, proper preparation is key to minimizing damage and ensuring the best results. “Make sure your hair isn’t ...

The Grammy record holder hosted a party at Ulta to announce an exclusive agreement to sell her line of hair products.

A new poll breaks down how a hypothetical battle for a third term between Presidents Donald Trump and Barack Obama would play ...

The bra-as-top trend has reached an all-time popularity high, but Kristen Stewart has been repping it since day one.