Hasbro extends its strategic alliance with Disney, acquiring rights to Star Wars and Marvel franchises, aiming to deliver innovative play experiences and expand its product offerings.

Hasbro has announced an multi-year extension on their partnership with Disney to make Star Wars and Marvel IP toys.

Hasbro ( NASDAQ: HAS) rallied in morning trading on Thursday after the company topped expectations with its Q1 earnings ...

Hasbro shares surged Thursday after the toy maker posted better-than-expected results for the first quarter and agreed to ...

Hasbro (HAS) announced a multi-year extension to its long-running relationship with Disney (DIS) Consumer Products to continue creating ...

Disney princess movies aren't the only film royalty. It's hard to resist the allure of princess movies -- so why try? It's true that some movie princesses are less can-do than others, and there's no ...

Barbie maker Mattel on Wednesday announced that the influential Lakers star would be the first professional male athlete to have a Ken doll modeled in his likeness. The newly introduced doll will ...

Basketball great LeBron James has become the first professional male athlete to have his likeness depicted in a Ken doll. Mattel Inc. unveiled the LeBron Ken doll on Wednesday to kick off the toy ...

Mattel Inc, Barbie’s parent company, has announced that NBA superstar LeBron James has joined the Barbie universe and has become the first professional athlete to be featured as a Ken doll. Mattel ...

To further his impact as a role model, James recently collaborated with Mattel on a new Ken doll that was built in his likeness. James showed off the new doll and what it means to him, via his ...

Toy manufacturer Mattel's “Kenbassador” series kicks off in style and is part of the 65-year-old Barbie brand’s continued push to diversify its dolls. "Oh, he dope!" exclaimed NBA legend ...

LeBron James has made history as Mattel’s first male “Kenbassador,” becoming the first male athlete featured in a Barbie set. Priced at $75, the collectible doll has already seen pre-sale ...