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Hello Kitty received a celebrity’s welcome Friday as the Sanrio character’s first branded namesake cafe in Northern California opened at Westfield Valley Fair.

It was a sea of pink in the South Bay Friday morning as Hello Kitty fans greeted Northern California's first Hello Kitty Café with open arms.

Northern California’s first Hello Kitty Cafe will open today, Friday, July 11, at Westfield Valley Fair in San Jose/Santa Clara — on the second floor, near Bloomingdale’s.

Here's what we know about the Hello Kitty Cafe's grand opening in Westfield Valley Fair in Santa Clara this weekend.