Just like the shift to cloud or digital, successfully implementing AI requires a strategic, intentional approach.

What can leaders do to secure the budgets they need and lower these unprecedented levels of scrutiny, while still showing ...

How to maximize market-entry performance for new pharma products in an increasingly competitive launch environment.

Are you struggling to stand out in the digital world? A digital marketing expert plays a crucial role. This blog will guide you through their responsibilities and the skills they need. Keep reading ...

The chain’s first work from Goodby Silverstein & Partners introduces a brand character that speaks to both signature sauces and cool charisma.

Digital media consultant Mark Challinor continues the News Horizons series by talking to the people shaping tomorrow’s media.

The foundation of our global culture strategy started with a simple recognition: Different regions have distinctive strengths ...

Campaign Middle East speaks agency leaders and client-side marketers about adoption, segmentation, consumer insights and ROI within gaming.

Live streams have rocketed from 126 million U.S. viewers in 2019 to 164 million in 2024 .

The Pools initiated a rebrand earlier this year, as one of the UK's oldest betting groups looks to adapt its business to ...

Variety's Entertainment Marketing Summit, presented by Deloitte, brought together the top marketing executives across film, ...