The legacy department store’s new campaign and platform tapped an arsenal of agency talent to help it reconnect with ...

Out-of-home ads that feature QR codes but not labels want consumers asking “It’s from where?” as the retailer pushes to ...

JCPenney is attributing a portion of its holiday success to an online order, in-store pickup program even as a number of other retailers ran into obstacles with similar omnichannel strategies.

Paul Hennessy/SOPA Images/LightRocket via Getty JCPenney is scaling back operations across the United States. The retailer will close down eight stores around the nation by mid-2025, according to ...

JCPenney is the latest department store to be feeling the economic pinch in 2025. The anchor store at many nationwide malls ...

The man behind JCPenney's turnaround is out, and now investors are wondering what will happen next. On Tuesday, the department store announced that its current CEO, Marvin Ellison, is resigning to ...

“We can imagine opportunities like brand pop-up shops inside JCPenney stores, for example, or opportunities to take brands ...

A JC Penney store that was temporarily closed due to the COVID-19 pandemic is seen. JCPenney is scaling back operations ...