With more than 30 years of experience in restaurant and retail marketing, Lynn Blashford has made an impact within the ...

Beer giant Heineken has selected WPP as its global marketing and commerce partner, as it looks to leverage AI to enhance its ...

For many attorneys, marketing carries an unshakable association with desperation. “Good lawyers don’t need to advertise,” goes the thinking. “The ...

Over a month into Robert F. Kennedy Jr.’s tenure as HHS Secretary, leaders in pharma, medical marketing and media circles are ...

Coca-Cola constantly churns out great financial results, but there’s no secret to its success other than consistent marketing ...

Linda Bethea details how the marketer of brands including Oikos and Silk is approaching emerging channels and artificial ...

Shirofune, the leading automated digital advertising management platform that services major advertising agencies worldwide ...

The article discusses how human informed artificial intelligence is changing advertising copytesting for the better. Peter ...

However, four large ad agencies—WPP, Omnicom, Interpublic Group and Publicis—have recently agreed deals, or are in talks, to ...

Forward-thinking brands are turning to non-traditional media solutions to expand their marketing campaigns to reach a larger ...

The wave of CDP consolidation is riding strong. Plus, AppLovin CEO Adam Foroughi responded to short selling reports.

An article by Andrew Baturin, CMO of Tumodo, an online business travel platform  The GCC region provides a corporate ...