With so many agencies promising results, it can be challenging to identify which ones truly understand your industry, target ...

It’s never too late to turn a pitch around.” There’s a message most agency leaders will have told their teams at some point, ...

An increase in prices for consumers can lead to damaged brand reputations and cutting budgets, which means marketers will need to learn to adapt in the shifting economic landscape.

Looking back on advertising & marketing services stocks’ Q4 earnings, we examine this quarter’s best and worst performers, including Liberty Broadband (NASDAQ:LBRDK) and its peers. The sector is on ...

Nextdoor is a hyper-local social media platform that connects people who live in the same immediate geography. Users on the ...

Programmatic advertising is an automated way of purchasing online ad impressions that uses algorithms and user data to accurately hit the target audience. In the conditions of fierce competition and ...

B2B marketing is in demand as business-facing companies seek to bolster their advertising efforts.

Linda Bethea details how the marketer of brands including Oikos and Silk is approaching artificial intelligence and emerging ...

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For many attorneys, marketing carries an unshakable association with desperation. “Good lawyers don’t need to advertise,” goes the thinking. “The ...

The ABG Influencer Marketing Committee's, Jochen Bischoff and Marie de Ducla discuss transparency and the future of ...

London-based social and digital media group Brave Bison (BBSN:2.6p) has announced the acquisition of News UK’s influencer ...