Mutinex has released the Open MMM Validation Framework, a vendor-neutral toolkit to independently test and compare any marketing mix model.The announcement:Mutinex, a leading provider of marketing ...

The real marketing advantage Green's conclusion is simple but compelling: “The future of marketing isn’t AI-powered. It’s creativity-powered, marketing-enabled, and AI-scaled.” And for brands that can ...

Google launches Meridian, an open-source marketing tool using advanced modeling to optimize ad budgets and measure campaign effectiveness.

There can be little doubt that marketing mix modeling (MMM) is having a moment. With the death of the cookie and increasing data privacy concerns from consumers, marketers are seeking alternatives to ...

Keen Decision Systems (Keen), a next-generation marketing mix SaaS company, today announced the results of Gartner Magic Quadrant Analysis for Marketi ...

Marketing mix modeling is key to achieving marketing efficiency. Learn its benefits for ROI, channel synergy and data-driven decisions.

4P of Marketing Mix strategy model infographic diagram chart illustration banner template with icon vector has product, place, price and promotion. Layout design elements for business presentation.

Meridian, Google’s new open-source Marketing Mix Model (MMM), has entered the rapidly evolving market for advanced marketing analytics and forecasting tools. This article explores Meridian’s ...

Read Article on 4 p's of marketing. A marketing mix includes a set of actions, tactics, and the areas of focus the organization uses in its Marketing Plan. It is often referred to as the 4P's of ...

Today, MMM is seeing a renaissance in the context of AI and machine learning. Looking back at this history reveals a lot about successful marketing today. Marketing With “Electronic Brains” ...

Meow Mix embraces ’90s boy bands in latest spin on jingle The cat food brand is reintroducing its “Remix” campaign by keying into pop culture nostalgia.