Mobile advertising company Liftoff is bringing together inspirational women from across the mobile industry to share their stories. This first article focuses on Casie Jordan, Senior Vice President of ...

This siloed approach to marketing measurement isn’t just outdated—it’s actively costing brands money. As privacy changes ...

The brand's executive director of marketing speaks to afaqs! about the marketing objectives for the IPL and how the brand aims to build recall within the value-conscious buyer segment.

As Unilever’s new CEO invests heavily in influencers, casting doubt upon corporate messaging from brands, the state of the ...

Outdated YouTube strategies won’t cut it. Check out these updated expert tips for keeping your video content fresh and effective this year.

The ecommerce market is rapidly growing and 2025 definitely will be the year of innovation and opportunity. Businesses h ...

Pro tip: Use the 70-20-10 approach to balance your content mix. Spend 70% of your resources on proven formats that ...

Influencer marketing has gone from the fringes of the "Mommy Blogger" era of the early 2000s to one of the dominant platforms ...

In an exclusive interview with e4m, Lakshmi Narayanan B, CMO of CEAT, discusses the brand’s marketing strategy, digital shift ...

"Partnering with Amperity represents a foundational investment in Fleet Farm's future," said Jessica Gillett, senior director of marketing & ecommerce at Fleet Farm. "By establishing a clean, unified ...

Daily search marketing tidbits for savvy pros. Join 75,000+ Digital Leaders. Learn how to connect search, AI, and PPC into one unstoppable strategy. In a world ruled by algorithms, SEJ brings ...

The Drum catches up with executive vice-president of consumer marketing Michelle Garcia at ... Drum The Paramount Lodge at SXSW is buzzing. A mix of industry insiders, curious festival-goers ...