"(I)f we're willing to adapt to an evolving consumer ... we still have a bright future, particularly here for the North Coast ...

Digital media consultant Mark Challinor continues the News Horizons series by talking to the people shaping tomorrow’s media.

B2B marketers can increase engagement by adopting B2C tactics—focusing on personalization, experiences, and emotional ...

Great brand content starts with a clear POV, message, and purpose. Here’s how to master your messaging to create better, more ...

Mobile advertising company Liftoff is bringing together inspirational women from across the mobile industry to share their stories. In this series, we’ll explore their achievements, the challenges ...

Kanguru Digital Agency Montreal The average online user is bombarded by approximately 5,000 -10,000 ads per day. You’d expect ...

Using data to effectively drive creative means uncovering the patterns, behaviors and opportunities that inform stronger creative choices from the very beginning.

An article by Irina Tatarinova, Brand Director at Flowwow From Instagram-driven shopping to WhatsApp business groups, ...

The marketing communication process model is essential for businesses looking to effectively connect with their audience. It ...

From launching fashion labels to founding tech startups, celebrity entrepreneurs have become unexpected trendsetters in the ...

The e-commerce giant recently shut down its own TikTok clone but apparently is still interested in owning a piece of social commerce.

A new social media trend encourages users to create an action figure of themselves through OpenAI's ChatGPT. Here is how you ...